/ 01
/ The Client
David Shuttle is a UK-based family-run gift shop offering a range of luxury and designer gifts. Some of the brands they stock include Swarovski, Emma Bridgewater, and Vivienne Westwood.
/ 02
/ Objectives
The Goals
Circus PPC began working with David Shuttle in November 2023, who had growth goals and wanted to achieve a consistent ROI to help them achieve said growth.
/ 03
/ Implementation
The Activity
Upon taking over the account, we got to work making the necessary changes to remove any activity that was wasting budget, and re-allocate budget to higher-performing areas. This included pausing low-performing PMax and Shopping campaigns, whilst ensuring those products had visibility elsewhere; improving ad copy and creating new ad extensions, and optimising the Shoptimised feed by improving shopping titles and adding GPC.
We also tested a new brand campaign on Google with a target impression share bidding strategy, which performed well straight away and achieved the highest campaign ROI as we’d expected. This helped us see higher MOM sales, revenue and ROI.
Due to the client starting so closely to Black Friday, we made sure to optimise for the seasonal period to best promote any offers or time-limited product sales, which mainly consisted of creating Black Friday ad copy, ads and countdowns.
Despite having only worked together for a month at this point, we drove significant increases in YOY revenue over the Black Friday period:
- +115% Black Friday revenue
- +39% 4-day revenue
/ 04
/ Success
The Results
Comparing February 2024 to February 2023, we’ve seen fantastic YOY results across within the account, despite being less than 6 months into our partnership:
- +22% revenue
- +26% ROI increase
- +20% sales
- +52% CvR
We’re continuing to work with David Shuttle to maintain the stability we’ve created in the account, and continue to drive ROI and performance increases.
