Furniture.co.uk hit Black Friday with a BANG!

We began working with furniture.co.uk in 2024, and following poor Black Friday performance in 2023, they wanted to see an uplift in November revenue.
/ 01
/ The Client

Furniture.co.uk provides top quality furniture that’s lovingly designed and expertly crafted.

/ 02
/ What We Did

Black Friday Success

furniture.co.uk, with an increased monthly budget for November, put their BF promotions live earlier than ever before to tap into consumer behaviours and reach the ‘upper funnel’ – driving not only conversions, but also brand awareness in the lead up to the peak period. Following a quiet ‘Fake Black Friday’ (the Friday before BF),we increased aggression the night before BF in advance of the expected uplift in search queries.

Ultimately, the extended sales period helped to build momentum and led to a high CvR and AOV, with increased aggression on BF weekend securing conversions and the best ever BF period for furniture.co.uk.

/ 03
/ Fun Facts

Results by Numbers

477%

revenue increase - black friday

2632%

revenue increase - cyber monday

362%

roi increase - black friday

We make our clients more money with expert PPC strategies that don’t just perform – they exceed expectations and drive outstanding business growth.