/ 01
/ The Challenge
Objectives
Before partnering with us, furniture.co.uk worked with a full-service agency – and whilst broad channel coverage was there, PPC simply wasn’t their strength. The account had lost the sharp edge it once had, underperforming against its potential.
The challenge was clear: they needed true PPC specialists to not only restore performance to its former glory, but to elevate it beyond what they’d previously achieved. Our objective wasn’t just to fix, it was to transform – turning PPC from an underperforming channel into a powerful growth driver integrated within their marketing strategy.
/ 02
/ The Solution
Execution
We approached PPC as a true extension of the business strategy, not a siloed marketing channel.
- Audience targeting was sharpened to home in on high-intent customers, cutting wasted spend and maximising conversion likelihood.
- Collaborative decision-making ensured we prioritised quality traffic over quantity – because more clicks mean nothing if they don’t lead to profit
- This partnership mindset meant we could adapt quickly, focus on business objectives, and deliver commercial results, not just campaign metrics.
We wanted to grow the account – but not at any cost.
- Even with fewer clicks and impressions year-on-year, we delivered more sales and a higher AOV (average order value).
- This means our optimisations weren’t just working – they were attracting bigger spenders and encouraging higher-value transactions.
- The campaigns didn’t just pull in traffic – they pulled in the right traffic, at the right time, with the right message.
/ 03
/ The Results
Success
Between April–June 2025, our campaigns didn’t just perform well – they redefined what growth looked like for furniture.co.uk, when driven by strategic PPC thinking.
- Sales increased by 17.8%
- Revenue increased by 47%
- AOV increased by 31%
- ROI increased by 11%
We achieved this without relying on inflated budgets or empty vanity metrics. Instead, every click, every impression, and every pound spent was a deliberate step towards sustainable, scalable growth.
