Our Sectors

Lead Generation

Looking for a specialist agency that knows how to turn clicks into qualified leads?


At Circus PPC, we’re experts in PPC for lead generation – building targeted, data-driven campaigns that deliver measurable results and real business growth.


Why Choose Circus PPC For Lead Generation?

We’re not just a PPC agency – we’re results-driven, relationship-focused experts in quality lead generation for clients. Everything we do is focused on driving high-quality leads, improving conversion rates, maximising ROI, and ultimately, helping our lead generation clients make more money from PPC.

✅ Specialist PPC for Lead Generation

We understand that lead-based businesses require more than traffic – they need a consistent flow of qualified leads. Our team uses paid search, display, remarketing, and AI-driven campaigns designed to capture interest and convert it into valuable leads.

🏆 Google Partner Expertise

As a Google Partner, we use advanced strategies and tools to make your PPC campaigns work smarter. Our expertise ensures every pound spent helps bring in the right kind of leads for your business.

📊 Data-Driven, Conversion-Focused Results

We take a data-first approach to PPC, using smart bidding, conversion tracking, and audience segmentation to reduce waste and drive more meaningful results.


Our Approach to PPC for Lead Generation

1. Strategy & Audit

We begin by auditing your current PPC setup and understanding your business goals. From there, we craft a tailored PPC strategy that aligns with your sales funnel and conversion targets.

2. Targeting the Right Audience

Using advanced audience targeting across Google Ads and Microsoft Ads, we ensure you reach users who are actively looking for your products or services at the perfect moment in their buying journey.

3. Landing Page & Conversion Optimisation

We don’t just drive traffic – we help with landing page optimisation for conversion. Every touchpoint is refined to turn interest into actionable leads through clear messaging, trust signals, and smart user journeys.

4. Continuous Optimisation & Reporting

Our team monitors and refines your campaigns daily, optimising for key metrics such as cost per lead (CPL), lead quality, and ROI. You’ll get frequent, transparent reporting that shows exactly how your campaigns are performing – highlighting how we plan to drive PPC performance.


“So far working with Circus is what I was expecting plus a bit more. It’s making my life easier with you guys on board. We wanted someone who knows what they’re doing but still with a focus on strong client relationships and communication like you do. Tristan is perfect, he’s got the technical knowledge that we’ve needed.”

Gavin Bent
Marketing Executive, Ponds by Michael Wheat