The Benefits of Shared Libraries

Shared libraries are a common set of assets that can be used between campaigns and accounts.

These mainly consist of:

• Callout extensions
• Sitelinks
• Structured snippet extensions

These libraries can easily be shared between different accounts with a common goal.

I am going to show you a step by step guide on how to implement common shared libraries across multiple accounts using both the online interface and AdWords editor

Part 1: Creation

Start with your first account

• Go to the Shared Library section in Adwords (very bottom left)
• Here you’ll have options for all your extension types

In this exercise we’ll work with a shared Callout extension, but this can be replicated for all the extensions mentioned above

• Next step – create your extension
  • Don’t be afraid of stating the obvious; if your client sells clothes then it’s a great way to reaffirm the fact they sell clothes

 Part 2: Associate The Extension

 You’ve created your extension – it now need to be linked to a campaign in the account:

• • In AdWords Editor (in the Shared library tab) you need to click + Associations
  • Select ‘Add campaign associations’ and then select the campaigns that you would like the new call out extension to be applied to

At this point you’ve successfully created a shared Callout extension and applied it to campaigns in your account

Part 3: Copy & Paste

 All that’s left now is to port them over to your other accounts.

• In the original (or source) account select all your Shared callout extensions and copy the extension (press CTRL+C)
• Navigate to the Shared library in the next account
• Select the Shared Callout extensions option and paste it into the account (press CTRL+V)
• Click the + Associations and select ‘Add campaign associations’
  • Select all campaigns that you would like to apply the extension too

And that is it, you’ve managed to create a shared extension in one account, associate it with a campaign and then port this shared extension into another account.

Repeat this process for any other accounts that require the extension or for any other extension type.